BOTOX® Cosmetic Introduction

Botulinum toxin, (a purified protein produced by the Clostridium botulinum bacterium), most commonly referred to by its product name BOTOX®, is a popular non-surgical, doctor-administered treatment, that can temporarily reduce or eliminate frown lines, forehead creases, crows feet near the eyes and thick bands in the neck. Almost 3.3 million procedures were performed in 2005 alone. BOTOX® Cosmetic was approved by the FDA in 2002 and for the past four years in a row, has ranked as both the most popular doctor-administered aesthetic procedure in the U.S., as well as one of the lowest entry-cost facial procedures.